1
They bring customers, you pay the price
Third-party platforms promise visibility, but every order comes with a 15% to 30% commission. The more you sell, the more you lose.
Stop Losing 30% to Delivery Apps
What if You Could Stop Paying 30% to Delivery Apps?
Every order through a third-party platform costs you up to 30% in commissions. With your own direct ordering channel, that money stays in your pocket.
The Platform Trap
How Delivery Apps Keep You Dependent
2
Your customers become their customers
Platforms own the customer relationship. You never get emails, phone numbers, or order history. If you leave, your customers stay with them.
3
You lose control of your brand
Your restaurant is one of thousands on the same feed. You cannot customize your experience, run your own promotions, or build loyalty on your terms.
Restaurants lose an average of $60,000 per year in platform commissions.
Direct Orders vs. Platform Orders
See the real cost difference when you own your ordering channel.
Feature
Commission per order
Your Direct Channel
0%
Delivery Platforms
15% to 30%
Feature
Customer data ownership
Your Direct Channel
You own it all
Delivery Platforms
Platform keeps it
Feature
Brand experience
Your Direct Channel
Fully customizable
Delivery Platforms
Generic listing
Feature
Promotions & loyalty
Your Direct Channel
Run your own campaigns
Delivery Platforms
Platform controls discounts
Feature
Profit on a $30 order
Your Direct Channel
$30 (full revenue)
Delivery Platforms
$21 to $25.50 after fees
Feature
Repeat customer strategy
Your Direct Channel
WhatsApp, email, SMS re-engagement
Delivery Platforms
Customers search the marketplace
How Much Are You Losing to Commissions?
Drag the sliders and see the real cost of platform dependency.
Your Numbers
Platform commission rate25%
15%35%
You lose per year in commissions
$60,000
This is money taken from your revenue every single year.
3-year projected loss
$180,000
The compounding cost of staying on platforms long term.
You could keep this with direct orders
$60,000
Switch your customers to your own channel and keep every dollar.
The Gradual Transition Plan
You do not have to leave platforms overnight. Here is a proven path to shift your orders and keep your revenue.
Month 1
Launch your direct channel
Set up your branded ordering page and WhatsApp ordering with Finitless. Keep platforms running as usual while your new channel goes live.
Months 2 to 3
Drive awareness with inserts and incentives
Include flyers in every delivery bag with a QR code to your direct channel. Offer a small discount for first direct orders to build the habit.
Months 4 to 6
Grow your customer database
As direct orders increase, you collect customer data. Run WhatsApp campaigns, re-order reminders, and loyalty rewards to keep them coming back.
Month 6+
Reduce platform dependency
With a strong direct channel, you can reduce or optimize platform usage. Keep platforms for discovery but convert repeat customers to direct orders.
“We used to pay $4,500 a month in delivery app commissions. After launching our direct ordering channel, we kept 80% of that revenue. The transition took less than 3 months.”
Restaurant owner, 2 locations
Keep Your Revenue. Own Your Customers.
See how Finitless helps restaurants build their own ordering channel and stop losing money to platforms.
No long-term contracts. Launch in days, not months.